A dynamic virtual experience: the Barbie Dreamhouse Come On In! Party, will take place on Saturday on Facebook.

Following the success of Barbie’s virtual premiere party to celebrate Barbie: Big City Big Dreams, Barbie is back this Saturday, 6th November at 10am on Barbie UK Facebook with another dynamic virtual experience; the Barbie Dreamhouse Come On In! Party.

The event will bring to life the all new Barbie Dreamhouse with a UK first Barbie AR unit that allows visitors to explore the new Dreamhouse virtually from their own home, watch influencer unboxing, enter competitions and find out the winner of the once in a lifetime Ultimate Barbie Dreamhouse Bedroom Makeover, announced by celebrity mum and TV star Ferne McCann.

The brand-new Barbie Dreamhouse is Barbie’s most customisable house yet, measuring 3ft tall, with lights and sound effects, transformable features, over 80 accessories for storytelling, a new puppy slide, real feel touches like soft grass and plush blankets and a party room with D.J. booth.

Marketing plans to support this activation include influencers across YouTube and Instagram to showcase the new house and get fans into the party spirit, plus retailer support across website and socials. As a top toy for Christmas, wider marketing initiatives to support the all-new Dreamhouse include extensive TVCs, online campaigns and in-store support.

The party will take place on Saturday 6th November at 10am.

Readers can register interest for the event here.