Inspired by Barbie’s career legacy, the online schools resource offers boys and girls aged 5-11 the opportunity to explore careers including vet, architect, racing driver and chef, in a fun and engaging way through lesson plans designed by education experts.
The refreshed resource has been launched through direct-to-school communications, supported by a heavyweight digital campaign driving teachers to the site from influential online education hubs.
An online sizzle calls out the whole Team Barbie range, demonstrating the fun features of the Barbie Swimming Champion which swims in water and comes complete with a puppy. The range will be supported in store with a feature FSDU.
To view the portal go to: www.barbieicanbe.co.uk