Barbie makes personal appearance at Hamleys

Published on: 13th March 2013

On Saturday, Barbie herself turned up to lend a hand with the UK launch of Mega Bloks Barbie.Barbie-outside300

Her appearance coincided with the launch of the Mega Bloks Barbie window in-store, and Barbie’s birthday.

Speaking about the launch, Mary Price, Mega Bloks senior director international, said: “We are hugely excited about the UK launch, which marks the first territory in Europe to see Mega Bloks Barbie in-store. We have every confidence that sales will fly, and initial feedback is fantastic, leaving the rest of Europe anticipating an equally great response. We were honoured that Barbie gave up so much time on her birthday to join us on this special day, and she certainly made a lot of excited girls very happy!”

Mega Bloks Barbie has been designed specifically for girls to build, create and play with. All playsets from the full collection can be combined with each other to build an entire world, and includes iconic play sets such as the Luxury Mansion, Fashion Boutique, Pet Shop, Convertible, Pool Party, and more.

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