NEWS

Barbie partners with designer for London Fashion Week

Published on: 14th February 2014

Barbie has partnered with British designer Sadie Williams to create a collection of tomboy princesses, each wearing Williams’s signature shimmery A-line gowns.BarbieGroup6HighRes-300

Barbie Style dolls feature Barbie and her friends dressed in the latest teen-inspired trends, allowing kids to mix and match outfits and accessories to create the perfect look. Leveraging Barbie’s fashion heritage and continued relationships with leading fashion talents, Mattel commissioned Williams to dress the Barbie Style dolls; each one expressing William’s own sense of style and latest collection. The one-off dolls will be available for £120 exclusively from the Barbie department in Selfridges London toy shop, from today (Friday 14th February), the first day of London Fashion Week. Williams was Barbie’s first choice to create the perfect party attire.

Wendy Hill, director customer marketing and brand communication, Mattel UK, explained: “Barbie has kicked off the year with the exciting launch of Barbie’s Style Club! Wearing aspirational and relevant fashions, the range strengthens Barbie’s fashion positioning, keeping her at the leading edge of fashion. Our relationship with young emerging fashion talent allows us to continue to maintain and leverage Barbie fashion heritage in an aspirational way. Sadie’s beautiful fabrics and insightful twist on Barbie fashion style is engaging and fun.”

The Style Club collection will also be supported with an exciting online media partnership with Stardoll that enables girls to engage with the brand in an exciting new way. See Sadie’s Barbie collection come to life in this stop-motion film, created by Sadie and her brother.

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