Barbie’s ready for summer with new Dream Boat and Beach Day dolls

Published on: 11th May 2023

Mattel’s Barbie brand has revealed a new Dream Boat and new Barbie and Ken Beach Day dolls to play out imaginative stories in the sun.


The Dream Boat playset is decked out with premium details including a pool, slide and two different transformations; Barbie can climb to the top deck to steer the boat and relax in the sun, then slide down into the pool. With a removable top deck for easy play access and six play areas including a bathroom, sun deck, pool and slide, bedroom, kitchen and living room, it is the perfect vehicle for kids to play out beach adventures.

​The boat comes with more than 20 pieces including water-themed accessories like fins and a snorkel, as well as extras like an underwater camera, food, drinks and even a boombox. ​A puppy and dolphin animal friends are also included to accompany Barbie on her high-sea adventures.

As well as the Barbie Dream Boat, the complementary Barbie Beach Day dolls see Barbie and Ken sporting a fresh new Beach Day look, with cute fashion and themed accessories.

To support the launch of the new Dream Boat and Beach Day dolls there will be a full funnel marketing campaign including retailer support starting from June.


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