Barbie teams up with Hype

Published on: 18th May 2016

The partnership will see the continuing roll out of apparel 

barbie480Hype’s streetwear style has undergone a makeover in its all-new Barbie line. Comprising of five pieces, the casual collection reflects Barbie’s strong aesthetic that’s true to the brand, including an image of a new Hype-wearing Barbie and the iconic Barbie logo.

The collection has been designed for children aged 3-13 and will be stocked exclusively in Selfridges.

Not only will the partnership and range leverage the brand’s 57 year heritage, but it also continues to strengthen Barbie’s fashion credentials.


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