LICENSING NEWS

Barbie teams up with Hype

Published on: 18th May 2016

The partnership will see the continuing roll out of apparel 

barbie480Hype’s streetwear style has undergone a makeover in its all-new Barbie line. Comprising of five pieces, the casual collection reflects Barbie’s strong aesthetic that’s true to the brand, including an image of a new Hype-wearing Barbie and the iconic Barbie logo.

The collection has been designed for children aged 3-13 and will be stocked exclusively in Selfridges.

Not only will the partnership and range leverage the brand’s 57 year heritage, but it also continues to strengthen Barbie’s fashion credentials.

RECENT ARTICLES

Hornby reports encouraging group sales

Exclusive: NPD insight – how will 2020 shape 2021?

Exclusive: Geomagworld – making the difference

Scrabble words beamed onto landmark buildings

Hammerson crowd checker tool

Hammerson confirms talks over sale of UK retail parks

Sutikki welcomes trio of new hires to leadership team

Planeta Junior named CP licensing agent for Love, Diana

Midco Toys opens doors to new Burton store

Exclusive: Suppliers discuss support for retail reopening

Obituary: Terry Stephens