The partnership will see the continuing roll out of apparel 

Hype’s streetwear style has undergone a makeover in its all-new Barbie line. Comprising of five pieces, the casual collection reflects Barbie’s strong aesthetic that’s true to the brand, including an image of a new Hype-wearing Barbie and the iconic Barbie logo.

The collection has been designed for children aged 3-13 and will be stocked exclusively in Selfridges.

Not only will the partnership and range leverage the brand’s 57 year heritage, but it also continues to strengthen Barbie’s fashion credentials.