LICENSING NEWS

BarbiexMissguided Collective to launch 13th July

Published on: 11th July 2017

Collaboration between Missguided and Barbie brand will be available in store and online.

The BarbiexMissguided collection of 43 pieces take inspiration from the feminist spirit of 2017, creating a collection for this female empowering movement.

Barbie was created by Ruth Handler to represent to girls that women had choices. 58 years and 180+ careers later, Barbie remains a champion of female empowerment and a reflection of pop culture. Missguided celebrate Barbie as part of their ongoing #babesofmissguided movement, celebrating all women, both real and doll.

BarbiexMissguided introduces the collection with a hero campaign shoot featuring the BarbiexMissguided Collective. Five key looks from the collection have been created in miniature for Barbie doll. Fans can go behind the scenes on the Missguided blog with the creative team behind the collaboration, and take a look at Barbie on her visit to Missguided HQ.

The 43-piece collection, designed exclusively in-house, introduces Barbie into the Missguided world, offering a range of tops, accessories, bottoms, denim, outerwear, swim and accessories.

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