PMS says the opportunity to work with Barrado, which has had great success with these properties across Europe, came at the perfect time.
PMS International has enjoyed a successful trade show season in early 2023, with the standout highlight in the toy category being the launch of several new ranges of collectible pop-culture licensed plush under a distribution agreement with Spanish partner Barrado. The toys are 28cm tall and based on main characters from some of the hottest anime properties around, including Naruto, My Hero Academia and One Piece as well as Netflix’s smash hit TV series Stranger Things. There’s also an impulse 25cm collection of Naruto available at a slightly lower price-point.
When debuting the new collection at Toy Fair in January, PMS was encouraged by the awareness these characters enjoyed. The company’s sales team witnessed first-hand the pulling power of the lines, with many customers stopping in their tracks and coming to the booth specifically to look at the anime range and place orders ready for when the first delivery arrives in June.
At Spring Fair, PMS saw a wider variety of customers. The company says it was evident at the show that most of those in the Toy & Gift industry are well aware of the already huge, yet still growing, popularity of anime.
Barrado plush adds something new and different to any existing anime retail offering. The high quality plush has been designed to appeal to anime fans of all ages, with cute designs and fine details rendered in gift-quality fabrics.
PMS International has been monitoring the anime space for a while, watching closely as it has built momentum over several years. The opportunity to work with Barrado, which has already had great success with these properties across Europe, came along at the perfect time. The titles Barrado is working with are well established and revered by fans, appearing in many Top 10 most popular anime lists.
There are more exciting properties in the pipeline too, with Death Note and Hunter x Hunter plush scheduled to launch in late 2023.
For more information, contact PMS International on 01268 505 050 or visit www.pmsinternational.com.
