The team will be supporting Basic Fun’s Amazon UK sales efforts across key product lines and brands.

Threepipe Reply’s specialist Amazon division, Emergent Retail, has been appointed by Basic Fun UK.

The team will be supporting Basic Fun’s Amazon UK sales efforts across key product lines including: K’Nex, Cutetitos, Fisher Price Classics and newly launched brands Care Bears, Pound Puppies and Tonka. The Emergent team will be ensuring that all products are fully optimised to drive organic visibility across the key Amazon categories, as well as creating a supporting AMS campaign to drive new customer sales and revenue growth.

Joanna Lambadjieva, Emergent Retail, commented: “It’s great to be working with the Basic Fun team to help them maximise the sales opportunity in the build up to the Christmas period. We will be targeting not just parents but also gifters who are looking for ideas.”

Holly Lackey, head of UK marketing, Basic Fun!, added: “The Emergent team’s expertise and unique technology make it a great partner for us, as we look to build on our great sales momentum into the build up to Christmas. Just a few weeks in and we are already seeing the benefits of working with the team.”