NEWS

Bastion appointed as Toy Fair agency

Published on: 30th July 2012

London-based PR and communications agency Bastion has been appointed by the British Toy & Hobby Association to run the campaign for Toy Fair.

The appointment follows a four-way pitch. Bastion was the incumbent agency, having previously worked on the account for six years.

2013 is a big year for Toy Fair as it celebrates its 60th anniversary and diamond jubilee. Bastion is tasked with creating a three-fold campaign to raise awareness of the event, its exhibitors and their product launches, and the toy industry as a whole among trade and consumer audiences.

Toy Fair 2013 takes place 22-24 January 2012, Olympia, London.

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