NEWS

Batman tops list of best-selling superhero toys in UK

Published on: 8th August 2017

£1 in every £13 spent on toys in the first half of 2017 was spent on superheroes.

New research from The NPD Group reveals the popularity of superhero toys. In the 12 months ending 1st July 2017, spend on superhero toys exceeded £200m. Batman – driven by the Lego Batman range – was the top-selling superhero in the toy market, beating an ever-increasing selection of superheroes in the category vying for pole position.

2017 started with the screening of the Lego: Batman movie making Lego Minifigures the No. 1 best-selling superhero toy to 1st July 2017. The NPD Group expects superhero toy sale records to be broken by the end of the year as a slate of superhero movie releases hits the big screens, including Spider-Man: Homecoming, Transformers: The Last Knight, Lego Ninjago, DC Comics Justice League, and Power Rangers.

Frederique Tutt, global industry analyst, Toys, NPD, commented: “Superheroes have an enduring appeal for kids. It’s fascinating to see long-standing characters like Batman and Spider-Man resonate as well with today’s kids as they did with their parents all those years ago. The recent growth of superhero toy sales has been spurred on by a number of factors. These include the move by big studios to bring superheroes together in one film, such as the Avengers.”

“With comic book adaptations having a strong presence across both big and small screens across the globe, they’ve also become part of kids’ everyday life. What’s more, movie studios are finally addressing the often overlooked female superheroes fanbase with theatrical releases such as this year’s Wonder Woman.”

RECENT ARTICLES

Friday Blog

Timing in life is everything…it’s the Friday Blog!

London Toy Fair

BTHA releases update on London Toy Fair

The Very Group reports strong annual revenue growth

Big Potato launches P for Pizza

Thames & Kosmos expands Kids First range

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual