Beau, a six-year-old whose online blog is proving popular, spent a day at Toy Fair checking out the latest toys and voted the Battat Take-Apart Airplane his favourite.

Judith Stark, managing director, Halilit, said: ‘We’re delighted with this accolade. Beau reviewed lots of toys that he saw at Toy Fair and we consider his praise for this low-tech toy to be a true reflection of what children of this age really enjoy playing with. Beau has over 3,600 Facebook likes and 12,800 Twitter followers, so we know that lots of children and parents are interested in what he has to say.”