BBC signs Chicco as licensing partner for Hey Duggee in Italy

Published on: 12th October 2017

BBC Worldwide has secured a multi-year licensing deal for Hey Duggee in Italy with Chicco.

The deal will enable Chicco, part of the Artsana group, to manufacture and distribute Hey Duggee product to its 150 plus stores in Italy and distribute to other retail stores in the country.

Hey Duggee product is set to launch in Chicco stores this autumn and will include plush and new talking plush toys featuring dubbed Italian voices from the localised version of the TV series, figurines and playsets, as well as Golden Bear’s toy range.

Raffaele D’Angelo, marketing & product engineering director toys at Chicco – Artsana Group, commented: “Duggee and his friends are much loved by little ones; with the inspiring and cheerful atmosphere the series exudes, it immediately captures the imagination of children. We are very much looking forward to having Hey Duggee toys in our stores and will dedicate great visibility in-store to the range.”

Chicco joins a raft of global BBC Worldwide licensees for Hey Duggee, including Golden Bear for plush toys, Jazwares for Master Toy in the US and Jasnor, who distribute both Golden Bear’s plush toy range and Jazware’s figurines and playsets in Australia.

BBC Worldwide has also released details of new UK softline deals for Hey Duggee. VMC are on board to make Hey Duggee accessories such as hats, gloves and scarves, as well as dress-up items. Trade Mark Collections will be bringing a range of Hey Duggee backpacks and umbrellas to the market, while Roy Lowe & Sons have inked a deal with BBC Worldwide to create Hey Duggee socks and William Lamb are signed-up for footwear, including slippers and wellington boots. These new partners join BBC Worldwide’s licensing portfolio for Hey Duggee, which on softlines include Aykroyd and TDP for nightwear, underwear and swimwear, Blues Clothing for daywear and Blue Sky Designs who create a range of art, stationery and activity products.


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