NEWS

BBC Studios partners with Lego to launch Lego Technic Top Gear set

Published on: 30th September 2019

The licensed set, which will be suitable for ages nine and above, will launch globally in early 2020.

BBC Studios, producers of the world’s longest-running motoring entertainment show Top Gear, has signed a deal with Lego to launch the first Lego Technic Top Gear set next year.

Top Gear spans 42 years of heritage with an estimated following of 350m viewers globally, across 200+ territories, making it one of the most widely watched factual TV programmes. The latest series of Top Gear featuring Andrew ‘Freddie’ Flintoff, Paddy McGuinness and Chris Harris has been by far the best performing series of recent years, making it BBC Two’s biggest show so far in 2019.

The Top Gear brand also has a proven-track record in consumer products, with the world’s biggest monthly motoring magazine, DVDs, books and gaming, plus the Top Gear website that attracts 4.5m unique users per month.

Jason Easy, head of licensing UK, BBC Studios said: “We are extremely excited to have partnered with Lego Technic. Both brands enjoy a very close relationship with their fans, it’s certainly a natural fit for both and we’re really looking forward to seeing the Lego Technic Set hit the shelves next year.”

Eloise Bradley, senior licensing manager, The Lego Group said: “Bringing Lego Technic and BBC Top Gear together will be a dream come true for car fans all over the world. We’re looking forward to working with BBC Top Gear to bring some amazing innovative engineering to life – stay tuned!”

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