The deal, brokered by European Licensing Agent WildBrain CPLG, will be effective in the UK, EMEA, Australia and New Zealand from January 2020.
BBC Studios and Posh Paws International have renewed their deal to manufacture and distribute products under the BBC Earth licence.
After the successful launch of the BBC Earth inspired toy plush range in 2019, Posh Paws will be adding a new range of soft baby animals to the collection. The range will include a giraffe, penguin, seal pup, lion cub, baby leopard and a baby monkey. All will be available for spring 2020.
The new line will include 100% recycled post-consumer waste PET plastic (plastic bottles) filling to demonstrate a commitment to the environment, along with packaging made from 100% recycled FSC certified craft paper and soy-based inks.
Each plush comes with a ‘Love me for Life’ swing tag and statement highlighting that each toy is not a throwaway purchase and encouraging consumers to ‘love them for life’ or pass on to someone else who will care for them just as much.
“The development team at Posh Paws International is aware of how important environmental issues are,” commented Lauren Shipman, group marketing director. “The addition of the new BBC Earth product range is just a first step on our journey to make more sustainable and environmentally friendly soft toys.”
Julie Kekwick, senior licensing manager at BBC Studios, said: “We are pleased to continue our partnership with Posh Paws and are looking forward to rolling out further toys inspired by the BBC Earth brand.”