Press event showcases new products for key BBC properties including Hey Duggee, Something Special and Doctor Who.
During a press event earlier this week, the BBC unveiled a strong line-up of new products which will be introduced by its licensees in the run-up to Christmas. Highlights included Golden Bear’s Hey Duggee range, which has been performing extremely well since it launched in Argos last month. Other retailers including Toys R Us, Tesco and Sainsburys will begin stocking the range in September. The programme continues to go from strength to strength: it has now reached a massive eight million downloads on the i-player, while series 2 will be broadcast later this year.
Golden Bear has also extended its range of Something Special product; the show is now in its 10th season and remains hugely popular with both parents and children.
There is a plethora of new Doctor Who merchandise to coincide with the return of the new series on September 19th, including Character Option’s new Cyberman Blast game. Visitors to the event were also given a sneak peek at the brand new Lego Doctor Who set, which is due to be launched in the first week of December. Although specific details are still under strict embargo, we can reveal that the set is as highly detailed as you would expect, and will no doubt be in great demand.
The collaboration with Lego has also extended to the company’s exciting new toys-to-life range, Lego Dimensions. Doctor Who plays a prominent role in the first incarnation of the game, alongside global icons such as Scooby Doo and characters from the Lego Movie.