Following on from the Something Special toy range, BBC Worldwide has signed a new deal with Golden Bear as the master toy partner for the CBeebies show.
The CBeebies show debuted on the channel in 2011. Filmed in front of a live audience, Justin’s House has been hugely popular with CBeebies viewers excited to find out who will be the next surprise visitor knocking at the door.
“Justin’s House has immense popularity and it continues to be a huge success on CBeebies, so we’re thrilled to be adding the license to our toy portfolio,” says Katherine Pierce, senior licensing and marketing manager at Golden Bear. “It was a natural next step for us to add Justin’s House to complement our highly popular, award-winning Something Special range. It extends the huge appeal that Justin Fletcher has across these TV programmes and we are delighted to be supporting this with new toy product.”
Julie Kekwick, senior licensing manager at BBC Worldwide, added: ‘“We’re so pleased to be working with Golden Bear, which is renowned for being able to capture the true essence of properties that delight and excite younger audiences. Justin’s House is a unique show which lends itself perfectly to the careful merchandising that Golden Bear can offer and we are delighted with the initial product they have created.”