BBC Worldwide appoints head of UK merchandising

Published on: 17th June 2013

BBC Worldwide has announced the appointment of Clare Piggott as head of merchandising for its UK business.BBC-Worldwide-Logo300

As part of her new role, Clare will be responsible for managing the licensing strategy and developing relationships with key licensees to achieve revenue and profitability targets for the UK. She will report into Brian Hill, sales director, BBC Worldwide UK.

Piggott joins BBC Worldwide from The Promotions Factory, where she was general manager, Retail Promotions, managing business development for major licences including Disney and Nickelodeon and across brands such as Spider-man, Disney Princess and Teenage Mutant Ninja Turtles.

Brian Hill said: “With Clare’s background and experience in licensing and merchandising, she will be a major asset to our business.  Her arrival comes at a crucial time when BBC Worldwide is focused upon developing and driving its future strategy.”

Clare added: “I’m thrilled to be joining the BBC at such an important time. I’m also looking forward to meeting with licensees and retailers in Vegas at Licensing Expo. It’s inspiring to have the opportunity to work on premium brands that engage and delight audiences across the world.”

Formerly, Clare held various roles within Nickelodeon and Mattel where she was responsible for the development and execution of the UK retail and brand strategies for properties such as Dora the Explorer, South Park, SpongeBob SquarePants, Barbie, and Hot Wheels.

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.


Posh Paws Product Showcase Events to take place in June

Threat of global inflation grows as prices increase in Chinese factories

Exclusive: Zapf Creation – moving with the times

Exclusive:’s Love, Diana – heading across the globe

Sales drop at The Works but profit forecast remains on track

More on Moose’s Space Jam toy line revealed

Dan Dee signs global licensing deal with Viacom for Garfield

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise