200 primary schools in Great Britain signed up to BBC Worldwide’s new schools’ initiative in less than 24 hours.
Targeting primary schools nationwide, BBC Worldwide aims to bring the values and educational entertainment of Go Jetters to the classroom with specially-created packs of materials to help teachers plan lessons around a selection of geography-based activities. The exclusive packs are being delivered this week to coincide with the start of the new school year, and include books for the school library, magazines and DVDs for every Year One child, a poster, a jigsaw and fact files.
Also included is a class Ubercorn mascot with travel journal for the children to complete as a show and tell activity, a competition for each class to design their own new local landmark – a great way to help children learn about the history and geography of where they live – plus a take-home colouring competition.
Nancy Twynam, head of marketing at BBC Worldwide, commented: “We are really excited to see the initiative coming to life and are thrilled by the overwhelming response we have had to our campaign already from Year One classes all over the country. We wanted to find an interesting way of bringing the geographic themes of the show to life in the classroom and at home, and feel the initiative we’ve put together with Playtime PR will really help us nurture the next wave of Go Jetters fans. Seeing such a positive response from teachers at launch has reaffirmed our belief that Go Jetters is a perfect fit for the Year One setting and we are looking forward to seeing how the classes embrace the activities and collateral we’re providing them with.”