NEWS

John Adams to produce first official Strictly Come Dancing board game

Published on: 13th December 2017

Product to launch in July 2018.

To coincide with the upcoming finale of Strictly Come Dancing Series 15, BBC Worldwide has formed a new partnership with John Adams Leisure to produce/manufacture and distribute the first ever official Strictly Come Dancing board game. Final artwork for the board game is expected to preview in London at Toy Fair 2018 and the product will be available at retail in July 2018.

For the first time the glitz and glamour of the show will be captured in a multi-player board game that the whole family can enjoy. Suitable for players aged 8+, the game which features questions about the show, dance and general knowledge, is designed for all the family, giving everyone the chance to take part in the fun and immersive game playing experience. The game will include a battery operated revolving glitter ball speaker.

Simon Pilkington, managing director at John Adams Leisure commented: “This is a really exciting opportunity for us and we are very much looking forward to launching the game at Toy Fair 2018. We are confident the game will become one of the must-have family board games of 2018, full national distribution for the product is already looking very positive.”

BBC Worldwide has also recently inked a deal with UK confectioner Kinnerton to make eight SKUs of seasonal chocolates for the Strictly Come Dancing brand.

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