BBC Worldwide has announced a range of new soft line partnerships to create an array of products for the hit CBeebies show.
Using the animation as inspiration, a new deal with Aykroyd and TDP sees the launch of products including nightwear, underwear and swimwear, and Blues Clothing will be creating outerwear and a range of clothing including t-shirts, knitwear, jeans and dresses.
Following changes within the licensing team at BBC Worldwide, these new deals demonstrate the commitment of working with new and existing licensees to develop new ranges.
Tracey Stratton, licensing manager at BBC Worldwide, added: “We’re so lucky to work with such fantastic and hugely popular shows such as Hey Duggee. Duggee’s hilarious comedy, brilliant characters and adventurous style is truly inspiring our new partners. We can’t wait to see the final designs.”
With a new series airing in spring, Hey Duggee has been a breakout hit on the channel. The brand has signed multiple licence partnerships already with master toy partner Golden Bear, Penguin under the Ladybird brand and in 2015 BBC Worldwide and Scary Beasties launched the first Hey Duggee pre-school app.