BBC Worldwide unveils new Hey Duggee licensees

Published on: 11th April 2016

BBC Worldwide has announced a range of new soft line partnerships to create an array of products for the hit CBeebies show.

Hey-Dugee-480Using the animation as inspiration, a new deal with Aykroyd and TDP sees the launch of products including nightwear, underwear and swimwear, and Blues Clothing will be creating outerwear and a range of clothing including t-shirts, knitwear, jeans and dresses.

Following changes within the licensing team at BBC Worldwide, these new deals demonstrate the commitment of working with new and existing licensees to develop new ranges.

Tracey Stratton, licensing manager at BBC Worldwide, added: “We’re so lucky to work with such fantastic and hugely popular shows such as Hey Duggee. Duggee’s hilarious comedy, brilliant characters and adventurous style is truly inspiring our new partners. We can’t wait to see the final designs.”

With a new series airing in spring, Hey Duggee has been a breakout hit on the channel. The brand has signed multiple licence partnerships already with master toy partner Golden Bear, Penguin under the Ladybird brand and in 2015 BBC Worldwide and Scary Beasties launched the first Hey Duggee pre-school app.


Character Options’ Little Live Pets set for success this autumn/winter

Obituary: Michael Nunn

Britains partners with Rural Life Living Museum to mark centenary

Exclusive: IETP’s Sarah Ng on the most trusted responsible sourcing programme for toys

Senior Warner Bros. Consumer Products execs to kick off opening keynote at Licensing Expo Virtual 2021

Silvergate’s Octonauts attraction opens at Sea Life centres

Spielwarenmesse to offer digital platform alongside live 2022 event

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club


Amazon blames social media for fake reviews