The new initiative for British school children is based on characters and geography themes from Go Jetters.
Targeting 200 Year One classes initially, the aim is to bring the values and educational entertainment of Go Jetters to the classroom along with a take-home colouring competition and magazine, which will carry the Go Jetters fun through to the home environment.
BBC Worldwide will provide each class with specially-created packs to help teachers plan lessons around a selection of geography-based activities from Go Jetters. The packs will also contain materials to use in the class and for the children to take home from Go Jetters licensees including Immediate Media, Fisher Price, Penguin and Ravensburger.
Each pack also contains a new mascot for every participating class – a cuddly 10-inch Ubercorn. Each weekend, a different child in the class will have the opportunity to take Ubercorn and his Travel Journal home with them, a twist on the traditional class bear theme popular with many schools.
There is also a competition for each class to design their own new local landmark. The winning school will receive a visit from the Ubercorn costume character who will make an appearance at their school summer fete or sports day in 2018. Plus, every child has the chance to win one of 10 bundles of Go Jetters goodies and family trips to Alton Towers by entering a take-home colouring competition.
Nancy Twynam, head of marketing at BBC Worldwide, commented: “We are really excited to be launching this campaign to Year One classes in the UK. We wanted to find an interesting way of bringing the geographic themes of the show to life in the classroom and at home, and feel the initiative we’ve put together with Playtime PR will really help us nurture a the next wave of Go Jetters fans.”
The campaign kicks off with a recruitment drive in July 2017 to roll out to schools in early September for the new school year.