BBTradesales will be distributing key Wow! Stuff lines to the gift and gadget trade, with stock expected to arrive from early October 2012. Lines include the TV advertised My Keepon robot that inspired the EDF energy advert mascot, the new Air Swimmers range including the new Angry Birds Extreme Turbo Air Swimmer, the Whale and Piranha and the new Combat Creatures range including the flagship robot Attacknid. Wow! Stuff lines will be exhibited at Autumn Fair, Hall 5, stand A25.
Richard North, founder of Wow! Stuff, said: “Wow! Stuff is delighted to have signed a distribution deal with BBTradesales. We were looking for a company that would support our innovation and marketing strategies. BBTradesales understands the importance of close retailer relationships. They are the perfect partners for this.”
More products from the Wow! Stuff portfolio will be added in 2013. Ian Williams, MD of BBTradesales, said: “We are proud to now be an official distributor of Wow! Stuff. Strong innovative product lines fit well within our product portfolio and we look forward to furthering both businesses this Christmas and beyond.”