Beano Studios will create and deliver a range of entertainment across multiple touchpoints.
Beano Studios will create content including new film and TV programmes, a digital platform, live theatrical experiences, consumer products and the much-loved comic and annual.
The heart of the offer will be a new digital entertainment network launching in autumn 2016, packed with content true to the spirit of The Beano.
Emma Scott, CEO of Beano Studios, said: “A load of naughty irreverence and rebellion goes a very long way to spark children’s imaginations, and Beano has delivered a funny antidote to the boring grown-up world for almost 80 years. We know the imaginations of 7 to 10-year olds exceptionally well and now Beano Studios is reimagining that spirit to cater to the rich and multi-faceted way kids enjoy entertainment today. In a world that’s increasingly controlled and where kids are barely allowed to play outside anymore, the world needs the Beano spirit more than ever.”
Launching in autumn with a new Beano.com as its hub, and working across YouTube and PopJam, the network will be available on all devices.
Beano Studios is also working with global broadcast partners to create a new take on the character of Dennis in the new Dennis and Gnasher – Unleashed! Launching in autumn 2017, this new 52 x 11” series sees Dennis and Gnasher in CGI animation for the first time.