LICENSING NEWS

Beano partners with Summer Reading Challenge 2018

Published on: 23rd June 2017

The Challenge helps children to retain their reading skills and confidence over the holidays.

It has been announced that the theme for the Summer Reading Challenge 2018 will be Beano. The Summer Reading Challenge, which has taken place annually since 1999, is organised by The Reading Agency, and run in partnership with the UK public library network. Over three quarters of a million children take part each year; in Scotland the Challenge partners with Tesco Bank and is called the Tesco Bank Summer Reading Challenge Scotland.

The initiative draws children from all over the country into their local library each summer and inspires them to read for fun. Children are challenged to read at least six library books over the school holidays and collect incentives, such as stickers, along the way to earning their final challenge certificate and medal. Participants can use the Summer Reading Challenge website to keep track of the books they’ve read, write book reviews, enter competitions, and chat to other readers. Teenage volunteers are on hand to help and inspire children to complete the Challenge, as part of The Reading Agency’s Reading Hack programme.

Each year the Summer Reading Challenge has a new creative theme. Following this year’s Animal Agents theme, in 2018 the Challenge will focus on mischief and pranks, as inspired by the much-loved iconic children’s title Beano. 2018 marks the 80th anniversary of Beano, and this activity sits alongside a host of celebrations planned by Beano Studios throughout the year.

Emma Scott, CEO at Beano Studios, commented: “We are incredibly proud to be the 2018 partner for the Summer Reading Challenge. The challenge is an exciting way to keep children reading, via their local library, over the summer holidays and we at Beano know how to make reading and storytelling fun, whether it’s laughing at our iconic comics and annuals, or engaging with our online content on Beano.com. Beano has been in homes and libraries for 80 years and we hope this partnership will continue to inspire the next generation of artists and storytellers.”

For more information on the Summer Reading Challenge click here.

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