LICENSING NEWS

Beat Bugs go on a Wacky adventure

Published on: 9th October 2017

The Netflix Original series is ramping up its UK awareness with a month of activity at Wacky Warehouses.

Beat Bugs is an emmy-nominated, animated series created by Josh Wakely that features five charming and funny child-like bugs who adventure together in an overgrown backyard. Each episode centres around a song made famous by the Beatles, many voiced by celebrity guests who also double as one of the Beat Bugs’ friends. Season 1 of the show with its 52×11’ episodes instantly trended, and featured James Corden, P!nk, and Sia. Season 1 and 2 are currently available for streaming on Netflix and series three is in the pipeline for spring 2018.

The national Wacky Warehouse campaign, which will run in October, will see Beat Bugs branded activity sheets and posters circulated to all Wacky Warehouse visitors. Further reach will be made through newsletter and social communications too. With a monthly footfall of 350,000 and October half term during the activity, the promotion will help raise awareness for the Beat Bugs brand.

The Wacky Warehouse projects comes on top of other initiatives. Activity includes full page activities across children’s magazines, an eight-page pull out in Right Start Magazine, and a stand at BlogOn.

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