LICENSING NEWS

Beat Bugs partners with My Gym

Published on: 6th June 2017

Kids can enjoy Beat Bugs activities at a range of global My Gym Locations.

BeatBugsMyGymOff the back of its win at the Leo Awards for Best Animation Programme or Series, Beat Bugs has partnered with My Gym to activate a musically-inspired promotion at 178 My Gym locations in the United States, Canada, United Kingdom and Australia this summer. In the months of June and July, children who attend classes at My Gym will enjoy Beat Bugs music, games and other fun activities, including colouring sheets and puppet shows.

Created by Josh Wakely, Beat Bugs is an award-winning animated kids series featuring music inspired by The Beatles. Currently a hit on Netflix, each episode ties in a song made famous by the Beatles in a child-friendly fashion, sung by one of the characters or guest stars, including musicians P!nk, Sia, Aloe Blacc, Rod Stewart, Jennifer Hudson and more. Beat Bugs introduces a new generation to the music of the most influential band in rock history, The Beatles.

Rebekah Belzer, VP of sales & licensing for Centa IP, commented: “We are so proud to partner with such a great leader in children’s fitness. Beat Bugs music and My Gym fitness curriculum is a match made in heaven.”

My Gym’s facilities provide a local place where children learn and grow through unique and exciting activities. My Gym Kids worldwide develop healthy minds and strong bodies under the guidance of trained instructors in a safe, clean, and noncompetitive environment.

Matt Hendison, executive vice president, sponsor and strategic sponsorships, commented: “Studies show that childhood obesity has doubled in the last two decades, with 10% of all children between the ages of 2 and 5 in the US already overweight. As a music-based property with such deep roots, Beat Bugs blends into the curriculum flawlessly.”

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