Bee Industrious launches Kids Insights

Published on: 21st August 2017

Resource aims to provide information on the consumption and behavioural trends of UK 4-18 year-olds.

Kids Insights provides market research and insight on kids, tweens and teens in the UK, with the vision of providing marketers with a comprehensive range of real-time resources on the consumption and behavioural trends of 4-18 year olds in the UK.

Each week, Kids Insights surveys more than 400 kids, tweens and teens (5,000 a quarter) between the ages of 4-18 years of age, and each quarter produces four in-depth On-Track insight reports: Screen Scape, Leisure Measure, Reach Meter and Trend Alert. These contain expert insight led commentary making them the most comprehensive and regular reports of their kind in the UK.

Nick Richardson, founder and managing director of Bee Industrious commented: “Kids Insights is designed for the modern-day needs and requirements of marketers. The On-Track reports are designed to be insight led, with a focus on the why and not just the data. The reports are designed to have both key snippets of bitesize information for executives but also more comprehensive datasets for data hungry marketers.”

Kids Insights also offers bespoke research and insight solutions for companies and have a number of projects, not just in the UK but in international markets too. From 1st January 2018, Kids Insights will be launching an online portal enabling subscribers of the On-Track data to have access to real-time data.

For further information on the reports, and to request a sample report and demonstration of the portal, please click here.


Disguise announces new Disney costume rights in EMEA

The NPD Group to be acquired by Hellman & Friedman

Lego launches new Marvel sets and DC Batman Batmobile Tumbler

Lisle Licensing boosts commercial team to support growth

Spin Master Ventures set up to accelerate growth through investment

Mattel receives FSC award and announces reforestation partnership

Disney revises release schedule for upcoming movies

Get involved in the December issue of Toy World

Selfridges opens Pre-loved Pop Up for Christmas

Board game Confident? earns Carbonfree product certification