LICENSING NEWS

Ben & Holly to air in China on VOD platform iQIYI

Published on: 24th April 2018

Entertainment One has launched the acclaimed pre-school property Ben & Holly’s Little Kingdom in China.

Entertainment One (eOne) has shared details of a major partnership with iQIYI that will see its Emmy and BAFTA award-winning pre-school property, Ben & Holly’s Little Kingdom, launch in China on a leading VOD platform and at retail in 2018.

Series 1 of Ben & Holly’s Little Kingdom will be accessible on one of China’s largest internet video streaming services, iQIYI, from early May. iQIYI will also manage licensing rights for the property in the region spearheaded by a publishing launch in summer/autumn, followed by a hard launch spanning multiple categories later in 2018.

Claire Ellis, VP licensing – Asia at eOne Family & Brands, commented: “We’re extremely excited to be bringing Ben & Holly’s Little Kingdom to audiences across China in 2018. The growing expansion of Peppa Pig in China is testament to the huge potential this territory represents and we look forward to harnessing the local expertise of the team at iQIYI to make this property a success throughout the region.”

Ben & Holly’s Little Kingdom won an International Emmy Award in 2014 for Best Pre-School Series, and currently airs in over 130 countries with licensing programmes established in the UK, the US and Canada, Brazil and Mexico.

Wu Gang, vice president at iQIYI sales department, added: “We’re thrilled to be bringing Ben & Holly’s Little Kingdom to families across China. This critically acclaimed series is a great example of the high quality children’s programming that is embraced by Chinese audiences, and we look forward to finding licensing partners that can create opportunities for fans to interact with the brand beyond the TV show.”

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