The company has added the Australian activity travel brand Tiger Tribe to its current portfolio.
The deal was finalised on 1st January.
Philip Morris, UK and Irish country manager, commented: “This is a fantastic opportunity and a great addition to offer the UK and Irish customer.”
Philip also went on to advise that to assist with supporting the market in the UK and Ireland, he has expanded the sales force. The following agents are now responsible for handling all brands:
North East England: Aimee Kite & Annette Lawrence 07712 183 478
North West England & North Wales: Carole Coupland 07813 842 734
West Midlands: Mark & Sarah Robinson 07766 112 314
East Midlands & East Anglia: Jenny Bendall 07957 231 888
South West & South Wales: Martin Pike 07721 009 999
South East England: Michelle & Mark Devery 07973 387 517
Ireland: Mary Brennan +353 872 429 164
Bertoy with be exhibiting at Spring Top Drawer, London Toy Fair and Birmingham’s Spring Fair.