NEWS

Bertoy appoints Hello Communications Group

Published on: 3rd September 2018

The partnership will raise brand awareness through the seasonal period.

Bertoy is a family-owned company based in Belgium, with plans to further expand its presence in the growing UK market following initial success with premium retailers. The company has appointed Hello Communications Group to handle its PR activity throughout the upcoming key gifting period.

Hello Communications will be focusing on raising awareness of Bertoy’s key brands across its portfolio of classic, traditional and educational toys aimed at children from nursery to primary school ages 0 – 8. The core focus collections include Crocodile Creek’s early Learning Puzzle Series, Tiger Tribe’s popular Beat the Clock game and Mudpuppy’s Memory Match Game.

“Having already established ourselves across Europe selling these popular brands, the plan for 2019 is to grow our UK presence through heavyweight marketing and PR investment,” explained Ruth Bouillon, marketing manager at Bertoy. “We’re looking forward to showcasing our fantastic products to UK press and influencers and we’re confident the PR and marketing activity will appeal to both retailers and consumers alike.”

Julia Swan, director of PR at Hello Communications, added “It’s a pleasure to work across the Bertoy portfolio. The PR campaign will combine a variety of activities spanning trade and consumer press, digital channels, influencer marketing and classic gift PR.”

Bertoy will be exhibiting at both Autumn Fair and Top Drawer this September. For further information, contact philip@bertoy.co.uk to book an appointment.

RECENT ARTICLES

ViacomCBS Consumer Products details latest on hit properties PAW Patrol, Baby Shark and Blue’s Clues & You!

Azure Media merges with Havas Entertainment and bolsters team

Selfridges in talks about potential sale

Hot Wheels names UK Legends Tour finalist – the Volvo P1800 Gasser

Exclusive: Steve Cox of Keel Toys on why sustainability shouldn’t cost the earth

Camp opens seventh store on former Toys R Us site

Friday Blog

Christmas Magic…it’s the Friday Blog!

Hamleys reveals its top toys for Christmas

Success for The Independent Toy & Gift Show as rebrands for 2022

Hornby introduces new BrickPunk range of construction kits