NEWS

Bertoy appoints Hello Communications Group

Published on: 3rd September 2018

The partnership will raise brand awareness through the seasonal period.

Bertoy is a family-owned company based in Belgium, with plans to further expand its presence in the growing UK market following initial success with premium retailers. The company has appointed Hello Communications Group to handle its PR activity throughout the upcoming key gifting period.

Hello Communications will be focusing on raising awareness of Bertoy’s key brands across its portfolio of classic, traditional and educational toys aimed at children from nursery to primary school ages 0 – 8. The core focus collections include Crocodile Creek’s early Learning Puzzle Series, Tiger Tribe’s popular Beat the Clock game and Mudpuppy’s Memory Match Game.

“Having already established ourselves across Europe selling these popular brands, the plan for 2019 is to grow our UK presence through heavyweight marketing and PR investment,” explained Ruth Bouillon, marketing manager at Bertoy. “We’re looking forward to showcasing our fantastic products to UK press and influencers and we’re confident the PR and marketing activity will appeal to both retailers and consumers alike.”

Julia Swan, director of PR at Hello Communications, added “It’s a pleasure to work across the Bertoy portfolio. The PR campaign will combine a variety of activities spanning trade and consumer press, digital channels, influencer marketing and classic gift PR.”

Bertoy will be exhibiting at both Autumn Fair and Top Drawer this September. For further information, contact philip@bertoy.co.uk to book an appointment.

RECENT ARTICLES

Moonbug announces new content deal with BBC

Toys4You Sutton Coldfield becomes Toymaster member

Lego to stage two-day immersive Mission to Mars event

BLE to highlight sustainability, diversity, equity and inclusion with special day

Zag launches global toy division, Zag Play

Lego unveils largest store in the world in London

New TV campaign from Tonies

Toymaster welcomes new member Big Top Toys

Exclusive: innovation in Wooden Toys

Exclusive: Posh Paws on how the company is evolving