Winners ranged from household names such as Hasbro with its Nerf Rebelle Arrow
Revolution Bow and Lego with Disney Frozen: Elsa’s Sparkling Ice Castle to new tech toys such as the Quadcopter Rayvore from Revell and the I-Que Intelligent Robot from Vivid.
The twelve categories, which produced 36 winning toys, from 26 different toy companies were unveiled by the London Toy Fair organisers, the British Toy and Hobby Association. This year, Hasbro, Lego, and Vivid took top honours with three Best New Toy Awards, while Character, Playmobil, Revell and Flair all won two awards.
The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2015 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond. The products included toys from a wide variety of price ranges including affordable spends such as Mini Dinos (Schleich) and Crayola Colour Alive: Mythical Creatures (Vivid), through to special event purchases like Wi-Fi Quadcopter X-Spy (Revell) and Cozy Coupe Dino Castle (Little Tikes).
Natasha Crookes, British Toy and Hobby Association, said: “It’s a privilege to be able to showcase the Toy Fair Best New Toys, predicted to do well in 2015. Some amazing products were entered this year and it’s great to see the diversity of play experiences that the winning entries will give to children’s playtime throughout 2015. It’s wonderful to see the advances being made in the different categories and the increasingly intuitive incorporation of technology”