The rapidly expanding Buffalo Games and London-based indie games company Big Potato are now distributing each other’s products in the UK and US.

The new partnership is focused upon innovation and agility as well as driving productivity for retailers, as both businesses set their sights on ‘challenging the status quo in the world of games’.

The deal provides a platform for Buffalo Games to bring some of its biggest titles to the UK. The Chuckle & Roar range of toys and games, available exclusively at Target in the US, will be launching via Big Potato on Amazon and with selected retail partners in the UK. Other best-sellers arriving in the UK include Pop-It Pro, Pop-It Pets and Junior Detective.

Big Potato already has a track-record of ‘quick-to-learn, easy-to-play’ hits in the US with games like The Chameleon, Disney Colorbrain and Blockbuster. Specialising in party games for families and young adults, the London-based business is making more of its catalogue available to US consumers, including new releases such as Sounds Fishy, Chicken Vs Hot Dog and the USPS-licensed game The Great American Mail Race.

Nagendra Raina, president of Buffalo Games, explained: “Big Potato is a brilliantly creative business with an incredible line-up of games and yet more in the pipeline. We can’t wait to represent its titles in the US and think that together, we can really help drive growth for our retail partners. It is also an expert on Amazon and we’ll be harnessing this to support key products in the UK, along with its broader retail relationships. We think we’ve found a like-minded partner and are really excited about the potential of this agreement.”

Dean Tempest, co-founder of Big Potato, said: “Buffalo is a strategic retail expert and has a proven approach for creating smash hits – I don’t think anyone is better at managing product fit and productivity with retailers. The company can make Big Potato bigger and better in the US and we’re looking forward to learning from it.”

He added: “In the UK, we think retailers and their customers are going to love Chuckle & Roar and products like Pop-It Pro and Pop-It Pet collectibles. It almost feels like cheating, being able to bring such great products to market. This is just the start, keep your eyes peeled.”

Big Potato’s previous distribution agreement with Spin Master is phasing out in Q1 2023. Spin Master will remain the distributor for the Blockbuster game franchise, and Big Potato will continue to work with them developing fresh Blockbuster titles.