The advert will air from the beginning of December during leading ITV shows, with the Big Potato brand expected to reach an audience of 20m.

Big Potato Games makes super-simple party games that are easy to learn and quick to play. Started in 2014 by three friends, Big Potato now designs, manufactures and distributes over 40 games in 30 different countries, with best sellers such as Obama Llama, The Chameleon and Blockbuster.

The indie board game company has announced that the brand will join the leagues of iconic Christmas advert giants with its first-ever TV advert release. The 20-second advert will launch at the beginning of December in-between leading ITV shows including The Chase and I’m A Celebrity – Coming Out, with an estimated reach of 20m audience impacts.

Produced by creative team Lux Studio, the TV advert is set to a soundtrack from composer Ben Pope. With eye-catching animated visuals and an unforgettable song, the advert calls out two of Big Potato’s best-sellers: Herd Mentality and Colourbrain.

“We’re really excited to show off our first proper TV ad,” commented Becky McKinlay, head of Marketing at Big Potato. “We’ve put a lot of work into it, so we hope it brings a smile to everyone that watches. Keep your eyes peeled, from the 1st of December, for Big Potato’s debut on the small screen. There’s even a wee cameo from Dean, one of our founders, at the end.”

The advert can be viewed below.

For more on the latest from Big Potato, see Toy World’s interview with the team, from the September Games & Puzzles Supplement, here.

Retailers interested in placing orders should contact trade@bigpotato.co.uk.