Big Potato releases new party game Clickbait

Published on: 14th August 2018

The game has been made in collaboration with renowned game designer, Reiner Knizia.

Clickbait is a family party game for ages 14+, which entails writing attention-grabbing slogans for some of the most ridiculous products that the internet has to offer, such as ‘Unicorn Jerky’, ‘Giant Family Slippers’ and ‘Flamethrowing For Kids: A Step-By-Step Guide’. Players have to think of a short, snappy line to advertise the product, using the five letters on the dice to start each word.

Big Potato co-founder and creative director Ben Drummond spoke about the inspiration behind the packaging: “We always try to go the extra distance to come up with new, interesting ways of
packaging our games. Once we decided on the name, the cursor-shaped box soon followed. The team had loads of fun making Clickbait and I think that the final packaging could be one of my favourites yet.”

Clickbait has already received a positive response, winning the silver award for Best Family Game at the Imagination Gaming Awards.

To find out more about Clickbait, please contact Emily Polglase at


Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024