The game has been made in collaboration with renowned game designer, Reiner Knizia.

Clickbait is a family party game for ages 14+, which entails writing attention-grabbing slogans for some of the most ridiculous products that the internet has to offer, such as ‘Unicorn Jerky’, ‘Giant Family Slippers’ and ‘Flamethrowing For Kids: A Step-By-Step Guide’. Players have to think of a short, snappy line to advertise the product, using the five letters on the dice to start each word.

Big Potato co-founder and creative director Ben Drummond spoke about the inspiration behind the packaging: “We always try to go the extra distance to come up with new, interesting ways of
packaging our games. Once we decided on the name, the cursor-shaped box soon followed. The team had loads of fun making Clickbait and I think that the final packaging could be one of my favourites yet.”

Clickbait has already received a positive response, winning the silver award for Best Family Game at the Imagination Gaming Awards.

To find out more about Clickbait, please contact Emily Polglase at emily@bigpotato.co.uk.