During the campaign the brand engaged mums and their children with a virtual chat that is claimed to have delivered 6 million tweets.
With talk of favourite pets and styles, the brand trended immediately and held the Number two spot for over an hour. Altogether 1,000 mums are said to have actively talked to their followers about the brand and the organisers claim that over 1million unique users were reached.
Mark Hunt, marketing manager, Character Options commented: “The Little Live Pets range has amassed a large fan-base. However, never before has their tweeting been heard by so many over such a short time frame. What’s more the comments made on twitter were great and it’s clear that the mums love the brand as much as their children. All of this is really positive for the Series two collection we will launch in spring.”
For more information about Little Live Pets call Character on 0161 633 9800.