NEWS

Bigjigs toying with rail contract goes viral

Published on: 11th January 2013

Bigjigs Rail wrote to the Department for Transport asking for the West Coast Mainline contract after it was bungled by government officials.

After receiving a good-humoured response by the Transport minister’s private secretary, Bigjigs Toys shared it with their fan base via their blog.

The post has since gone viral, appearing across major newspapers including The Sun, The Telegraph, The Independent, Sky News, The Guardian, Huffington Post and The Metro. Most recently it featured as the fifth top story on the BBC website, with it being the second most shared article. Marketing and PR coordinator George Poole has also done interviews for 5 Live, BBC Three Counties, and several other radio stations.

The Transportation Train Set has also featured on the Wright Stuff on Channel 5, and Bigjigs Toys is expected to make the South-Eastern ITV news.

Bigjigs Toys’ Twitter account, @bigjigstoys, also received a seal of approval from Sir Richard Branson: “Made us smile! Toy train firm @bigjigstoys bid for West Coast MainLine, @transportgovuk wrote back virg.in/jig”.

Delighted with the marketing campaign, Bigjigs Toys is looking forward to refining their bid for the West Coast Main Line. More on this particular story can be found at blog.bigjigstoys.co.uk.

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.

RECENT ARTICLES

Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand