Bin Weevils has picked up all 26 x 22 minutes episodes of series two and three, which will be available to watch in its cinema room, Riggs Multiplex, from 21st June. New episodes will be uploaded every Friday and the series will be promoted with banners, billboard advertising within the world and a red-carpet premier event each week.
The year-long deal follows the successful broadcast of series one of My Little Pony within Bin Weevils last year, which saw nine episodes receive almost 1m views during a month-long campaign.
My Little Pony will add to content already available on Bin Weevils through its on-demand distribution deals with Nickelodeon and Cartoon Network. The premium VOD service allows kids to watch top-rating shows such as SpongeBob SquarePants and Ben 10.
Matt Lester, media partnerships manager at Bin Weevils, said: “With an audience of up to two million kids active on Bin Weevils every month, we’re an obvious place to boost brand awareness of kids TV shows. My Little Pony is a brand with a fantastic heritage and we’re delighted to be part of its enduring success as it continues to resonate with new generations of fans.”
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