In July this year, official ComScore figures showed Bin Weevils as having more unique users per month than all other children’s virtual worlds. The continual growth and increase in members and the constant online development has made it one of the hottest new properties to be involved in.
Character Options was confirmed as master toy licensee at London Toy Fair in January 2012. Fans can now purchase the collection of Bin Weevils and Bin Bot Figures and accompanying playsets. As part of the launch week the site also treated 100 users to “First Day” editions, enabling them to have certified first figures to start their collection.
30,000 Bin Weevils members applied to be part of the process in two days, and since receiving them at the weekend the winning 100 have messaged on the site about the figures that each received.
Amelia Johnson from Bin Weevils said: “We are delighted to see the master toy collection finally come to fruition. It’s true to say our millions of users are eager to get their hands on the wide range of BinWeevils merchandise as they take their virtual social scene into their real world. The master toy collection in particular will be a must as members not only collect the figures, but also use the codes on each to redeem exclusive areas and nest items.”
Jerry Healy, Character Options, further commented: “We have received tremendous support from our retailers for our Bin Weevils collection and the demand is very high. All that see it agree that the new toy collection is fantastic and truly represents the most popular weevils on the site. If the comments from the 100 First Day Figure winners are anything to go by, the fans of Bin Weevils will echo those thoughts.”