LICENSING NEWS

BinWeevils adds Panini

Published on: 12th April 2012

Panini UK has joined a growing list of UK licensees for BinWeevils.com, the kids online social world, in signing a significant partnership across Trading Cards and Sticker Albums.

A 225 card collection will launch from this June and will be available in over 20,000 UK retailers. The range will feature 80 Bin Weevils characters from the online platform which now reaches over 2 million monthly unique users. Every pack will contain a specific code which kids can use to redeem exclusive virtual goods. This initial card collection will be followed by a dedicated sticker album collection for BinWeevils fans.

Amelia Johnson, director and co-founder of BinWeevils.com said “The release of an exciting trading card range is a natural fit and a great brand extension for BinWeevils.com. We always work with best in class global partners and the Panini name is synonymous with the swapping, collectability and enhanced interactivity brought about through the trading cards. Our audience will love the ability to connect with their favourite characters in the physical world and the fact that they will all link through to the online social gaming experience of BinWeevils.com.”

Mike Riddell, managing director, Panini UK said: “We are very excited to be part of the Bin Weevils roll out. The growth of Bin Weevils over the past year has been nothing short of spectacular and without doubt this is the property to watch in 2012.”

The BinWeevils.com online user base continues to grow monthly, with February attracting the biggest ever audience of 2.2 million unique users, representing year-on-year growth of 120%.

February also saw the successful launch of the first ever BinWeevils monthly magazine from Egmont, as well as two new book releases from Macmillan, Tink & Clott’s Search & Find and a Doodle Story Book.

Following on from Panini’s trading card launch in June, an extensive range of products will hit shelves this Autumn headlined by Character Options major toy launch in all major UK retailers.

Further licensing agreements across all key categories will be announced shortly.

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