NEWS launches cross-category Christmas countdown campaign

Published on: 30th November 2012

Bin Weevils is marking the advent of Christmas with a cross-category campaign on and in key kids’ media, as the brand puts weight behind its merchandising programme and its support for licensees.’s Countdown to Christmas campaign will launch at 9am on Saturday 1st December 2012, inviting the two million kids who visit the digital social world each month to enter daily competitions, where they can win a host of Bin Weevils toys, puzzles, rucksacks and more.

The campaign will be supported by magazine advertising in seven key media titles, reaching 2.6 million readers. Daily bulletins sent out to members will also invite kids to participate in the campaign.

Each day at 9am from 1st to 24th December, a brand new competition will be posted for fans to enter, and a new winner announced every day. With exclusive nest items and lots of mulch as part of the prize packages, participation is expected to be high. The campaign will culminate with a ‘superfan’ prize on Christmas Eve, including gifts from all licensees, plus a colossal 30,000 Mulch and 1000XP (experience points).

In total, over 300 gifts from 11 licensees have been added to the prize fund, as well as over 70 virtual prizes included in the bumper giveaway. Details of licensee products will be showcased to all competition entrants.

Amelia Johnson, co-founder of Bin Weevils, said: “We are delighted to work with our licensees to create this exciting cross-category campaign on and in key target media. We’re expecting the campaign to drive great user engagement and brand awareness in the run up to Christmas.”


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