NEWS

BinWeevils.com partners with Inspiration Works

Published on: 30th October 2012

A range of electronic, novelty, pocket money toys and accessories will be developed for the Kurio tablets.

Product is currently in development for a launch from mid 2013, with the Kurio accessories hitting stores from the start of 2013.

Amelia Johnson, co-founder and commercial director for BinWeevils.com, said: “The success of BinWeevils.com as an online platform for kids is largely about the opportunities the community offers players to ‘interact’ with the characters and the ever-evolving social world on a daily basis. Inspiration Works are renowned for their tremendous innovation around ‘interactivity’, particularly in the area of electronic toys, and we’re delighted to be working together on the development of a range of exciting lines that embody these brand attributes.”

Tracey Devine, marketing director at Inspiration Works, added: “BinWeevils is a fast-growing, popular kid’s social media world and we are delighted to be able to add more products outside of our core range further by partnering with them at such an exciting time.”

Early November will see a new Sticker Collection launch from Panini which will have 208 stickers to collect. Other products coming to market before the end of 2012 include puzzles from Ravensburger, nightwear from Aykroyds TDP and t-shirts from Somerbond.

New product lines from further licensees, which now total 20, will expand the licensed product range from Spring 2013.

RECENT ARTICLES

Retailers reveal plans for reopening

Exclusive: How Fanbytes helped What Do You Meme? succeed on TikTok

Wow! Stuff pledges best-sellers to ToyAid

Addo Play to launch virtual Toy Fair

Gibsons brings Playtime PR on board as retained agency

New series MixMups to celebrate diversity and disability

Spielwarenmesse extends registration for new exhibitors

Reboot 2020 with the July issue of Toy World

Richard North and Joel Silverman launch ToyAid

Tuesday 26th May – Latest toy industry reaction to coronavirus outbreak