BinWeevils membership cards in over 900 Tesco stores

Published on: 18th March 2013 is set to distribute its membership cards in Tesco for the first time via a partnership with Blackhawk Network.Tinks-Blocks300

The move by Tesco to stock trading cards in over 900 of its stores comes as the BAFTA award-winning property continues to show growth at retail. Character Options launched master toy range in October last year. membership cards will join a growing list of product stocked by Tesco, including toys, magazines, trading cards and stickers, with new product set to debut later this year. Tesco’s support for the franchise includes extensive point of sale activity around toy and magazine products.

The purchase of a membership card gives kids a month’s premium access to for £4.95 or six months for £19.95, enabling kids to become Bin Tycoons. As Bin Tycoons kids can get exclusive virtual items to decorate and personalise their Bin Nest, plus VIP access at Bin parties. They can also create and publish their own magazines and develop and open their own businesses, including photo studios and party rooms.

Amelia Johnson, co-founder of, said: “We’re thrilled with the retail support for, and this membership card distribution deal with Tesco is another exciting step for our consumer products business.”

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