Biobuddi has developed a construction toy base plate that demonstrates the potential of the biobased material.
The Dutch brand is growing in the toy market thanks to the development of a patented material in collaboration with Wageningen University, which underpins the company’s toy production in the Netherlands.
The brand is launching a construction toy base plate this month, the manufacture of which is carbon neutral, thanks to the use of the patented biobased material. Previously, Biobuddi has introduced biobased construction sets, including blocks and building components, to the market.
Steven van Bommel, CEO of Biobuddi explains: “Conventional plastic toys based on oil products cause between 2-7 times the net weight of greenhouse gases. Our new green biobased toys contain 0% oil-based chemicals, because our raw materials come from the sugar cane plant, not oil. We also do not add oil-based chemicals in the manufacturing process to improve the performance or colour of our product.”
In the last year, the company has seen an enormous increase in interest in its specially developed biobased material, and has now entered into a partnership with a market leader in the field of loyalty campaigns. Because of the use of Biobuddi’s biobased material, retailers can now set up a fully circular savings campaign. “We want to change the loyalty market, ” Steven continued. “We will achieve this by introducing environmentally friendly toy-reward options.”
“The toy base plate that we have developed shows that we can make anything from our biobased material,” he said. Certification from testing organization TÜV Rheinland in Germany confirms the degree of biobased content in the product.
The Biobuddi base plate is available immediately. The company expects to supply over 50 countries worldwide within a few months and is expanding its range further this year to other toy concepts, including puzzles. Biobuddi expects to achieve a 50% increase in turnover across its entire range this year.