Birthday celebrations for Baby born at The Entertainer

Published on: 24th September 2021

The Entertainer has launched a major multichannel campaign to celebrate Baby born’s 30th birthday this September and October.

Leading nurturing doll brand Baby born first arrived in homes up and down the country in 1991, supporting imaginations and encouraging development through creative play for three decades. The brand has now seen many of its original fans grow up to have their own babies to care for.

In honour of its birthday milestone, Baby born is launching four brand-new dolls this year, with an exciting ‘magic’ function, alongside a limited-edition Happy Birthday themed range, with outfits and accessories so kids can host their own celebrations at home.

Zapf has teamed up with The Entertainer to spread excitement around the special anniversary. 54 stores across the country will deck out their windows for a themed birthday party, and all 171 stores will mark the occasion with in-store displays.

Shoppers at The Entertainer will be gifted a free backpack, while stocks last, when they spend £50 on any Baby born products between 2nd September and 13th October.

Online, the birthday celebrations will be in full swing from from 23rd September. Shoppers will be invited to try their luck in a social competition to win a bundle of Baby born prizes, and the website homepage will pay homage to Baby born’s big birthday. In addition, The Entertainer customers will learn about the major milestone through a dedicated email newsletter.

Kasia Leskow, Zapf Creation marketing manager, said: “We’re pulling out all the stops for Baby born’s birthday, and we’re delighted that so many of our customers will get to join in the fun through this partnership with The Entertainer. As generations have now learnt, from looking after a baby in need of love to having a best friend for great adventures, the possibility for play is endless with Baby born by your side.”

Geoff Sheffield, chief Commercial and Marketing officer at The Entertainer, added: “We know that Baby born is loved by grandparents, parents and children alike thanks to its 30 year legacy. At The Entertainer, we’re pleased to be inspiring families across the country to get involved and celebrate the special milestone with their dolls.”

For more information on Baby born and the Happy Birthday range, visit



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