NEWS

Black Friday: Amazon has ‘busiest day on record’

Published on: 1st December 2014

Black Friday was the busiest day on record for online retailer Amazon UK, with sales that Amazon-packing-orders300“surpassed all expectations”, the company has said.

Its website recorded orders for more than 5.5 million goods, with about 64 items sold per second. Amazon said the public’s appetite for Black Friday was “bigger than ever”.

However, the day was not without controversy as police were called to deal with scuffles at a number of retailers’ stores across the UK and some online retailers reported problems with customers accessing their websites because of sheer demand.

Last year’s Black Friday was also a record day for Amazon, when it sold more than 4 million items.

Xavier Garambois, vice-president of EU retail at Amazon, said: “Ever since we introduced Black Friday to the UK in 2010, sales have increased year-on-year but this year really has surpassed all of our expectations. The public’s appetite for Black Friday has been bigger than ever, kicking off the Christmas shopping period in earnest and establishing Black Friday as a fixture on the UK Christmas shopping calendar.”

RECENT ARTICLES

Exclusive: Toys in lockdown – latest NPD data

Exclusive: Rise up! The latest from Playmobil

Hasbro details new pre-school product offering

Beano Studios and Rocket Licensing unveil Dennis and Gnasher’s Big Bonanza

Exit: The Sacred Temple joins Thames & Kosmos’ Exit range

The March 21 edition of Toy World is out now

Vivid Goliath welcomes Ben Hogg as UK marketing manager

BBC seeks vintage toys and memorabilia experts

GB eye joins the Abysse Corp group

Edx Education teams up with Annabel Karmel