Its website recorded orders for more than 5.5 million goods, with about 64 items sold per second. Amazon said the public’s appetite for Black Friday was “bigger than ever”.
However, the day was not without controversy as police were called to deal with scuffles at a number of retailers’ stores across the UK and some online retailers reported problems with customers accessing their websites because of sheer demand.
Last year’s Black Friday was also a record day for Amazon, when it sold more than 4 million items.
Xavier Garambois, vice-president of EU retail at Amazon, said: “Ever since we introduced Black Friday to the UK in 2010, sales have increased year-on-year but this year really has surpassed all of our expectations. The public’s appetite for Black Friday has been bigger than ever, kicking off the Christmas shopping period in earnest and establishing Black Friday as a fixture on the UK Christmas shopping calendar.”