Black Friday: Amazon has ‘busiest day on record’

Published on: 1st December 2014

Black Friday was the busiest day on record for online retailer Amazon UK, with sales that Amazon-packing-orders300“surpassed all expectations”, the company has said.

Its website recorded orders for more than 5.5 million goods, with about 64 items sold per second.¬†Amazon said the public’s appetite for Black Friday was “bigger than ever”.

However, the day was not without controversy as police were called to deal with scuffles at a number of retailers’ stores across the UK and some online retailers reported problems with customers accessing their websites because of sheer demand.

Last year’s Black Friday was also a record day for Amazon, when it sold more than 4 million items.

Xavier Garambois, vice-president of EU retail at Amazon, said: “Ever since we introduced Black Friday to the UK in 2010, sales have increased year-on-year but this year really has surpassed all of our expectations.¬†The public’s appetite for Black Friday has been bigger than ever, kicking off the Christmas shopping period in earnest and establishing Black Friday as a fixture on the UK Christmas shopping calendar.”


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