The independent toy shop has seen an increase in customer numbers following a move across town.
An official opening was held on Saturday, which attracted huge numbers, and the store received a visit from the local Mayor and Mayoress.
Manager Tracey Clarke said the move was already paying off: “The footfall is so much higher here and the best thing is that the shop is now on one floor rather than two as before, which makes it more accessible. This building is much better for people with disabilities or with pushchairs. At Birley Street many people would simply not go upstairs because it was too difficult.”
The team at Toyland will continue to be heavily involved in the local community, offering work placements from a variety of schemes such as; Chance to Shine, Project Search, local schools, Park Academy and the Jobcentre.
At the previous venue the staff organised an Easter Egg hunt for children with 30 neighbouring businesses which saw 147 families visit individual premises. Tracey said they would be working on similar alliance marketing plans for Church Street and had already made contact with neighbouring business The Hive to work together.