LICENSING NEWS

Bladez Toyz licensed Spinnerz collection arrives in the UK

Published on: 19th July 2017

Spinnerz to officially launch with Toys R Us in a special gift with purchase promotion this July.

First to market globally with licensed fidget spinners, Bladez has designed a range of Hot Wheels and Barbie Spinnerz in partnership with Mattel, offering fans a selection of designs to collect.

With a choice of different brightly coloured ABEC 7 bearings, there are three car themed designs for Hot Wheels enthusiasts and three hot pink spinners for Barbie fans. Showing at retail in branded counter display units, each CDU contains 36 spinners incorporating a try-me feature on packaging to highlight the spin function.

In an exclusive partnership between Mattel and Toys R Us across four European countries, the licensed spinners are currently being offered as a gift with purchase to all customers spending the equivalent of £10 on either brands’ toys. Toys R Us will also be stocking the spinners after the promotion has ended so children will be able to return to store to buy more.

Iain Morgan, Bladez Toyz CEO, commented: “The response we have had internationally to our Bladez Spinnerz has been incredible. We believe children are still excited by this craze and will be seeking out the latest and greatest upgrades. We are proud to be the company offering them this choice of licensed spinner, both in the UK and around the world.”

Catrina O’Brien, senior retail development manager at Mattel, added: “Bladez has reacted amazingly quickly to the fidget spinner craze and we are delighted to be working with them on licensed spinners for both Hot Wheels and Barbie. The spinners are the ideal gift with purchase driver at retail and we look forward to seeing the response to the promotion we have secured with Toys R Us.”

The Kidzcoolit team were the first to put the Bladez Spinnerz to the test as the PR campaign gets underway. To see their review and the Hot Wheels and Barbie spinners in action click here.

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