The company is refreshing the brand for its 10th anniversary.
The new corporate look will be seen on the upcoming trade show stands, trade advertising and packaging, whilst the Bladez website and social media pages have all been updated to reflect the change.
Commenting on the refresh, Bladez CEO Iain Morgan, said: “We will always be proud of our flying toy roots, but with the growth of our character radio control inflatables and pre-school portfolio we felt the time was right to soften our branding to make us look more toy and family friendly. We don’t want to just be known as the company which designs R/C helicopters and drones anymore, so we’re hoping our re-brand will help make Bladez Toyz appeal to a wider audience. With our recent venture into TV advertising, it’s also important we become more recognisable to consumers this year, so this is just the start of communicating our vision to our followers, old and new. In the meantime, we have some great launches to show our trade customers over the coming weeks and we are excited to see the reaction to our new identity and our new ranges.”
The 2017 Bladez Toyz offering can be seen at London Toy Fair Gallery 123, Nuremberg Hall 6 Stand A38 and Spring Fair Hall 5 L90. You can also see the new Bladez branding on the front cover of Toy World’s Spring Fair supplement.