BLE 2014 reveals official show mascot

Published on: 26th August 2014

Battersea Dogs & Cats Home’s rescue dog, Squirt the Staffie, is the official mascot for Brand Licensing Europe 2014. BLE-Squirt300

Squirt will appear on the BLE marketing material and make a specific guest appearance at the show to help heighten the profile of the charity with exhibitors and visitors and support its valuable work.

Darren Brechin, BLE event director, said: “This is the first time BLE will have its own show mascot, and we are delighted to be able to support such a worthwhile cause. We hope that showcasing Squirt will highlight the difference the charity’s brand licensing programme is making to the thousands of dogs and cats being cared for by Battersea each year.”

Squirt will be available at the show for photo calls on the Battersea stand (N30). At BLE this year the charity will focus on attracting new partners for both its adult and children’s licensing programmes, and is seeking new licensees for apparel, accessories, gift, stationery, toys and games as well as homewares.

Brand Licensing Europe 2014 takes place from 7-9 October 2014 at London’s Olympia. For more information please visit or follow BLE on Twitter @bleurope. To make a donation to Battersea Dogs & Cats Home please visit

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